I don't think Al Gore had this in mind when he invented it...

Why the Internet Is Ground Zero in the Global Consciousness War

The established forces that want to control consciousness and manage perception face the new challenges of outsider perspectives that the internet makes available.

The Internet is ground zero in the global consciousness war, between those entrenched forces that want to control consciousness and manage perception, to maintain their power and market share, and those other constituencies who represent a range of outsider perspectives. We are in a new kind of Renaissance - a creative entrepreneurial gold rush.

Link:
http://www.alternet.org/media/146989/why_the_internet_is_ground_zero_in_the_global_consciousness_war/